Your 2026 Guide to Agentforce World Tour
Agentforce World Tour is Salesforce’s flagship UK event of the year. It’s the place where Salesforce shares the latest product news, where customers tell their stories on stage, and where the wider community gets together in person rather than over Zoom.
The framing this year is the Agentic Enterprise. The idea is that AI agents are starting to take on real work alongside your people, and the day is built around helping you figure out what that means for your business. There are keynotes, customer sessions, hands-on workshops, and an expo floor full of demos and partners.
Not sure what to expect from the Agentforce World Tour experience? Here’s your full guide.
What’s new this year at Agentforce World Tour
Salesforce has spent the last year reshaping the Agentforce platform into three connected layers, and most of the conversations on the day will sit on top of them. It’s worth knowing what each one is before you arrive.
Agentforce 360. The agent layer. This is the part of the platform that builds and runs the AI agents, whether that’s a service agent handling support cases, a sales agent qualifying leads, or an internal agent supporting your advisers. Think of it as the brain and the personality of the agent. This year the focus is on moving Agentforce out of the pilot stage and into live, day-to-day operations, so expect most of the customer-led sessions to focus on what it takes to get an agent running in a real process, with proper data behind it and proper governance around it.
Headless 360. The plumbing layer. Headless 360 lets agents work through APIs and tools rather than through a traditional Salesforce screen, which means an agent can sit behind your own website, your own app, or even another system entirely, and still call on Salesforce data and actions to do its job. The reason it matters is that it quietly changes how you think about channels, governance, and what an application even is. The agent stops being something users log into and starts being something that works on their behalf, wherever they are.
Data 360. The trust layer. Data 360 is where all the data your agents need to do their job is brought together, cleaned up, and made safe to use, including the controls around what each agent is allowed to see and act on. Without this layer, agents either hallucinate or get blocked from the data that would make them useful, which is the single biggest reason pilots stall.
You’ll likely hear these threads come up across sessions, so it’s worth understanding them them before you arrive.
Key moments to look forward to
The agenda has a lot in it, so here are a few sessions worth circling in advance.
Main Keynote: Welcome to the Agentic Enterprise
Explore what it means to become an Agentic Enterprise where humans and agents drive customer success together.
When. Thursday 18 June, 10.00am to 11.00am BST
Where. Main Stage
Session type. Keynote
Why we recommend it: This is the session that sets the framing every other talk on the day will reference. It’s where the headline product news lands and where you’ll pick up the language that runs through the rest of the agenda.
Security, Compliance & Governance in the Agentic Era
As AI and cloud reshape risk globally, learn how Salesforce works with increasing threats, regulatory considerations, and best practices for security, privacy, and resilience, focusing on trust.
When. Thursday 18 June, 8.30am to 9.15am BST
Where. 360 Apps Workshop, Victoria Room 1-6, Level 3
Session type. Workshop
Why we recommend it: If you work in a regulated industry, the question of how to govern an agent end to end is the one that keeps pilots from going live. This is the early workshop to get into your diary before the keynote.
Unify AI, CRM, and Channels for Service Efficiency
Join peers and experts from Salesforce for an interactive roundtable on how a unified contact centre unlocks agentic service outcomes, from faster resolution to higher CSAT. The session covers where AI, CRM, and channels intersect to have the biggest impact on resolution time, the common barriers to unifying service channels, and the next steps to move from fragmented service tools to a cohesive agentic operation.
When: Thursday 18 June, 11.30am to 12.15pm BST
Where: Service Roundtable, Victoria Room 1-6, Level 3
Session type: Roundtable (first come, first seated)
Why we recommend it: One of the few sessions where you’ll get to compare notes with peers tackling the same fragmented service stack, rather than only listening to the stage. Worth attending if you lead Service or Customer Operations and your contact centre still spans too many tools.
ITV’s Script for Growth: Going Agentic
Learn how a premier media organisation transitioned from legacy systems to a single view of the customer. Use data to boost loyalty, diversify revenue, and thrive in the digital-first era.
When. Thursday 18 June, 12.30pm to 12.50pm BST
Where. Stage 5, Content Pavilion, Level 0
Session type. Theater
Why we recommend it: A real customer story on the messy middle of an Agentic transformation, moving off legacy and onto a single view of the customer. Useful for anyone wrestling with the same data foundations question, whether you’re in media or not.
The Future of the Agentic Government
Agentforce empowers UKI public sector agencies to streamline workflows. Explore how agentic AI enables smarter operations and more responsive, citizen-centric services across the UK and Ireland.
When: Thursday 18 June, 1.00pm to 1.30pm BST
Where: Public Sector & Education Theatre, Victoria Room 7, Level 3
Session type: Breakout (first come, first seated)
Why we recommend it: The clearest read of the day on how Agentforce is being applied across UKI government. Worth attending if you’re in the Public Sector or selling into it, and arrive early because seating isn’t guaranteed.
SimCorp on the Revenue Cloud Stage
Ziipline customer SimCorp, the Danish fintech that works with many of the world’s leading investment managers, takes the stage for a live Q&A. Richard Wyeth, their Global Head of Commercial Operations, will be in conversation with Lubin Hoque, Salesforce Regional Vice President for Revenue Cloud.
The session covers how SimCorp moved off legacy CPQ systems and onto Revenue Cloud with Agentforce Revenue Management, the business case behind the migration and what changed for their sales teams day to day.
When: Thursday 18 June, 3.30pm to 3.50pm BST
Where: Stage 2, Content Pavilion
Session type: Live Q&A
Why we recommend it: A customer story from one of Salesforce’s most recently live Agentforce Revenue Management customers. Worth twenty minutes if Agentforce revenue Management is on your roadmap or if you currently have a stalled lead-to-cash transformation.
You can browse the full agenda and build your shortlist on the Salesforce session catalogue.
World Tour Social Hour with Vonage and Ziipline
Once the day at Excel wraps, the last thing you’ll want is a long commute home. Ziipline is co-hosting the World Tour Social Hour at Zero Sette with Vonage and partners. Expect handcrafted drinks, great food, and a room full of Salesforce customers, partners and leaders to unwind with.
When: Thursday 18 June, 5.00pm to 10.00pm BST
Where: Zero Sette, 2 Western Gateway, London E16 1DR
Session type: Drinks reception (registration required)
Why we recommend it: A short walk from Excel and an easy way to carry the day’s conversations into the evening.
How to get the most from your day
Agentforce World Tour can feel busy. You can’t do everything, so it helps to walk in with a lens. Pick whichever of these fits you best and let it shape your shortlist.
If you’re new to Agentforce: Your job for the day is separating what’s real from what’s hype. Stick to the main keynote and one or two customer sessions in your industry. Skip the deep technical content this trip. Use lunch to walk the Agentforce demos with a specific process in mind. Client onboarding, claims triage, adviser support, something you could imagine running in your own business. Ask the demo team how it would work with your data and your constraints, rather than the ones in the demo.
If you’ve piloted Agentforce and you’re trying to scale: Most pilots stall on data quality and trust boundaries rather than on the agent itself, so the Data 360, MuleSoft, and Headless 360 sessions will give you more usable answers than another use case showcase. Try to talk to two other customers who are further along than you. The peer conversations tend to be more honest than the stage ones.
If you’re active with Agentforce already: You’re past the basics, so the most valuable thing you can do is pressure-test what’s coming next. Spend your time in the Headless 360 sessions and around the partner booths working on agent-to-agent orchestration, governance at scale, and the API-led patterns underneath it all. The questions worth asking are about cost to run, about how teams are handling agent observability, and about where the boundaries sit when an agent is calling tools across multiple systems. Bring your edge cases. The people on stage have usually hit them too.
Come and find the Ziipline team
The Ziipline team will be at the event throughout the day. Keep an eye out for the team in their branded shirts. If you’d like to talk through where to start with Agentforce or Revenue Cloud in your own roadmap, drop us a line ahead of the 18th and we’ll dedicate time to have a chat.